隨著時(shí)代經(jīng)濟(jì)的發(fā)展，股票房地產(chǎn)投資的熱潮已然褪去，越來越多的人們開始轉(zhuǎn)向去投資收藏字畫，但字畫收藏界也是魚龍混雜，我們?cè)撊绾瓮顿Y收藏字畫呢?我們要經(jīng)常關(guān)注關(guān)于收藏界的新聞，關(guān)注有名畫家的的名作，看準(zhǔn)時(shí)機(jī)主動(dòng)出擊，會(huì)有很大的收獲。

With the development of the economy of the times, the boom in stock and real estate investment has faded away, and more and more people are turning to investing in collecting calligraphy and painting. However, the calligraphy and painting collection industry is also a mixed bag. How should we invest in collecting calligraphy and painting? We should regularly pay attention to news about the collecting industry, pay attention to the masterpieces of famous painters, seize the opportunity to take the initiative, and there will be great gains.

書畫收藏投資因?yàn)榫哂兄嗟娘L(fēng)險(xiǎn)與陷阱，所以，其投資策略也就要求更嚴(yán)謹(jǐn)、科學(xué)、明晰、有效。

Due to the higher risks and pitfalls associated with investing in calligraphy and painting collections, investment strategies require more rigorous, scientific, clear, and effective approaches.

1

1

一要重實(shí)力，輕“名頭兒”，記住“虛名不增值”

Emphasize strength over fame, and remember that 'fame does not add value'

對(duì)書畫收藏投資危害的，是媒體炒作的、繼承名號(hào)的、知名度的和靠年齡、資格熬出來的幾種虛假知名度。只要收藏者能保持冷靜與理智的心態(tài)，就很容易把“虛名”剔除。

The biggest harm to investment in calligraphy and painting collections is the media hype, inheritance of reputation, legacy of fame, and several false reputations that rely on age and qualifications. As long as collectors can maintain a calm and rational attitude, it is easy to eliminate "false names".

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2

二要重長(zhǎng)線，輕短利，記住“放長(zhǎng)線釣大魚”

Secondly, we should prioritize the long term over short-term gains, and remember to 'fish for big fish with the long term'

北京收藏圈子里有“山東人敢買假畫，廣東人敢花大錢”的說法。其實(shí)，書畫收藏投資的真正投資價(jià)值是長(zhǎng)線投資效益，而高位進(jìn)貨是無法作長(zhǎng)期投資打算的?，F(xiàn)在花5萬元買進(jìn)一張黃胄的作品，碰巧了也許能5.5萬元賣出，但誰敢保證10年以后一定能賣到10萬元？賣不到10萬元，投資者就有虧本的可能。要想獲得藏品升值無限的長(zhǎng)線效益，一是要瞪起眼往前看，二是要放開眼看世界，三是要瞇起眼認(rèn)真地研究作品。

There is a saying in the Beijing collection circle that 'Shandong people dare to buy fake paintings, Guangdong people dare to spend a lot of money'. In fact, the true investment value of calligraphy and painting collection investment is long-term investment benefits, and high-level procurement cannot make long-term investment plans. Buying a piece of Huang Zhou's work for 50000 yuan now may happen to sell it for 55000 yuan, but who can guarantee that it will definitely sell for 100000 yuan in 10 years? If it doesn't sell for 100000 yuan, investors may lose money. To achieve the long-term benefits of unlimited appreciation of collections, one must first look ahead with a wide eye, second, open their eyes to the world, and third, carefully study the works with a narrowed gaze.

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3

三要重質(zhì)量，輕數(shù)量，記住“不撿藝術(shù)垃圾”

Pay attention to quality and quantity, and remember not to pick up art waste

書畫藏品必定會(huì)隨著時(shí)間的推移而越來越多，終，那些質(zhì)量低下的藏品將遭到無情淘汰。不注重質(zhì)量而靠數(shù)量取勝的投資者，弄不好就會(huì)血本無歸。

The collection of calligraphy and painting will inevitably increase over time, and ultimately, those low-quality collections will be ruthlessly eliminated. Investors who do not focus on quality but rely on quantity to win will lose everything if not handled properly.

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四要重個(gè)體，輕群體，記住“一魚要三吃”

Emphasize individuals over groups, remember 'one fish should eat three'

曾有位香港收藏界的朋友炫耀：“我買了本《中南海收藏書畫集》，按照那上面的名字收。中南海收藏什么，我就收藏什么?！币晃皇詹丶铱嗨稼は氤隽艘粭l投資妙策：“按照書協(xié)、美協(xié)的會(huì)員名單，挨個(gè)兒收藏?！边@種心態(tài)乍看似有道理，然而其實(shí)，中南海藏品也只是一部分具有珍藏價(jià)值和升值潛力，書協(xié)美協(xié)會(huì)員未必都是稱職的書畫家。有位美院資深教授、50年代的老美協(xié)會(huì)員，今一幅四尺整紙的作品仍在600-800元上下。某山水畫家，今天畫價(jià)仍不超過百元。榮寶齋特約畫家秋聲，沒入過任何協(xié)會(huì)，作品卻能憑著其獨(dú)到的藝術(shù)實(shí)力，步步走高。所以，投資者千萬不要看到理事會(huì)長(zhǎng)一級(jí)畫家，就貿(mào)然掏腰包，一定要仔細(xì)研究個(gè)體，把個(gè)體從群體中分離出來研究。

A friend from the Hong Kong collecting community once boasted, "I bought a copy of the 'Zhongnanhai Collection of Books and Paintings' and collected it according to the name on it. Whatever Zhongnanhai collects, I collect." A collector came up with a clever investment strategy: "Collect one by one according to the membership lists of the China Book Association and the China Artists Association." This mentality may seem reasonable at first glance, but in fact, only a part of Zhongnanhai's collection has collection value and appreciation potential. Members of the China Book Association and Artists Association may not necessarily be competent calligraphers and painters. There is a senior professor at an art academy and a former member of the American Artists Association in the 1950s. To this day, the price of a four foot piece of paper is still around 600-800 yuan. A certain landscape painter's painting price today still does not exceed 100 yuan. Autumn Sheng, a contracted artist of Rongbaozhai, has never joined any association, but his works have been able to rise in price step by step with their unique artistic strength. So, investors should never rashly spend money just because they see the chairman as a painter. They must carefully study individuals and separate them from the group for research.

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5

五是重功力，輕地域，記住“走進(jìn)大市場(chǎng)”

Number five is to focus on skills and neglect geography, remember to 'enter the big market'

書畫收藏投資有較明顯的地域性差別。北京的董壽平和廣東的關(guān)山月，一南一北兩支梅。在北京，關(guān)不敵董；在廣東，董不敵關(guān)。其實(shí)，兩位大師的功力不相上下，的變動(dòng)只因地域不同。對(duì)于投機(jī)者來說，這正好提供了賺取差價(jià)的商機(jī)。而理性的投資者則一定要注意，書畫收藏投資中藝術(shù)功力價(jià)值在逐步加大，地域差價(jià)正逐步縮小。摒棄地域和門戶之見，樹立大市場(chǎng)意識(shí)，就能踏準(zhǔn)節(jié)拍，掌握先機(jī)。

There are significant regional differences in investment in calligraphy and painting collections. Dong Shouping from Beijing and Guan Shanyue from Guangdong, two plum blossoms in the south and north. In Beijing, Guan is no match for Dong; In Guangdong, Dong was defeated by Guan. In fact, the two masters have comparable skills, and the price changes only due to regional differences. For speculators, this provides an opportunity to earn a price difference. Rational investors must be aware that the value of artistic skills in calligraphy and painting collection investment is gradually increasing, and the regional price difference is gradually narrowing. Abandoning regional and household differences and establishing a sense of big market can help us catch up with the pace and seize the opportunity.

總之，對(duì)字畫投資而言，門類無高低，板塊沒好壞，只有適合自己的才是的。字畫愛好者可根據(jù)自己的喜好選擇一項(xiàng)或幾項(xiàng)，這幾個(gè)字畫收藏板塊技術(shù)含量較低、贗品較少，且投入的資金量不大，初學(xué)者比較容易入門;而那些資金較為寬裕又想提升收藏檔次的則可選擇老銀幣或金銀(貴金屬)紀(jì)念幣等門類，但這些板塊對(duì)資金和藏識(shí)的要求比較高，尤其是老銀幣中的品種，市面 上贗品很多，買入時(shí)還須謹(jǐn)慎小心。

In short, for calligraphy and painting investment, there is no high or low category, and no good or bad sector. Only what suits oneself is the best. Calligraphy and painting enthusiasts can choose one or several items according to their preferences. These calligraphy and painting collection sections have lower technical content, fewer counterfeits, and require relatively small investment, making it easier for beginners to get started; For those who have more abundant funds and want to improve their collection level, they can choose categories such as old silver coins or gold and silver (precious metal) commemorative coins. However, these categories have higher requirements for funds and collection knowledge, especially for rare varieties in old silver coins. There are many counterfeit products on the market, so caution should be exercised when buying.

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